5 Ways to Market Your Products on Social Media

Just as if you were opening a brick-and-mortar store in your town, if you are running an online shop, you’ve got to make sure that people show up to buy your products. You need people to know what you’re selling, why they need to come in and buy, and why they should tell other people to buy it as well. There are many reasons why social media is an effective tool for selling online your products. It’s cost effective, there are billions of users on social media and it helps build a community around a store!

Get the word out and build a successful business by following these approaches to marketing your products on social media:

Choose the social media platforms that are right for your business

With tons of other social media platforms popping up everyday, your marketing options may seem overwhelming. But you don’t have to be everywhere at once. Explore your social media options wisely and use platforms that best showcase your products and reach the audience you’re looking for.

Facebook – Facebook is a must have. It has customizable marketing and tracking tools with a massive reach. Every merchant should create a FB business page. And of course you can add your products to Facebook Shop!

Twitter – If you have the time and resources to send consistent tweets you can develop a following.

Instagram and Pinterest – If your product has a strong visual element. For example if you’re onlinestore sells clothing or unique items that need to be seen.

LinkedIn – Great for products geared to businesses and professionals.

Create clear and urgent calls to action

Once you’ve developed a following, you want visitors to feel compelled to click on your updates and take action. Create incentives by offering limited time promotions and discounts, and use action-based language: “Click here… ” or “Enter to win… ”

Offer followers and fans exclusive deals

Customers are more inclined to get involved if they feel that they are receiving special treatment or getting a deal that can’t be found elsewhere. Create different offers for each social media platform you use.

Encourage sharing

Inviting your customers to interact with your product and brand will develop loyalty and help spread the word. Create contests or promotions that give people an additional chance for winning if they share the news.

Keep all of your social media accounts current

Regularly update your accounts with new content to keep your business on your followers mind. Layout and policies for social media platforms can change over time, make sure you’re making the most of each one. Don’t be afraid to show your human side by posting inside news and pictures of your employees.

Customer Service

Always remember, the customers come first. Answer all comments and feedback, even the negative ones. Make the customers feel special and avoid formal marketing speak. Imagine that you tell news about your online stores to your friends or colleagues.

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How Can Volunteering in Ethiopia Help The Nation

Rich in natural resources and cultural heritage, Ethiopia holds a lot of world history and archaeological evidence of human evolution.
Economic Situation of Ethiopia
Most of Ethiopia is still engaged in occupations like agriculture, forestry,and fishing. About 50% of the population is still under the age of 18.
There has been a tremendous increase in the enrolment of the population in education year on year, which is resulting in more and more educated youth coming out of these institutions.
However, the country has a long way to go, in terms of generating jobs. There is a big gap in the number of jobs that are available and the number of people who need them. As such, poverty continues to be one of the biggest problems of the country.
Self-employment needs to be encouraged, and the population needs to be helped by bringing in more urbanization, which can put an end to the poverty.
What is volunteering?
Volunteering is an act of showing social empathy towards people who need help in improving their daily lives, without any expectations of profit or financial gains. People need help, in terms of social, financial, health or emotional aid, and providing these with expectations of your own is the essence of volunteering.
While volunteering means that there should be no expectations of your own, it gives an immense emotional satisfaction and joy of giving to the person performing the volunteering act.
How can volunteering in Ethiopia help the nation?
One of the biggest goals of people and organizations that volunteer in Ethiopia is to make the citizens self-reliant, urban and capable of generating employment and income by themselves.
Volunteering programs can help the country to become better equipped to be employed in urban companies that expect better standards of education, behavior,and output.
The well-being of the citizens of Ethiopia, in terms of education, health, employability, art and women and child welfare remains a top priority among people volunteering in Ethiopia.
What are the different areas to volunteer in Ethiopia?
There are a lot of non-profit organizations that invite volunteers to Ethiopia and ask for help in providing aid to people, with the intention of upliftment of the citizens. There are structured programs that are conducted by these organizations, and there is always a need for people who can contribute to the cause, both financially, and in terms of delivering the programs to beneficiaries.
Here are a few areas where volunteers can contribute to Ethiopia -
1.Teaching subjects like Math, Science,and English in schools
2.Teaching skills like IT, Computing, Arts and Crafts, Music, Sports etc.
3.Volunteering in infrastructure development, like construction, landscaping etc.
4.Volunteering at local organizations that promote women and child welfare, women empowerment etc.

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